Adobe doesn't just make Photoshop. They also make software that analyses data for marketers. Think Google Analytics for huge companies. We decided to show just what could happen if you didn't know how to properly interpret that data.
The NBA makes these rad single colored uniforms during the holidays and they wanted to sell them. So we got insanely talented dribblers to wear those jerseys like a badass xylophone and give us a christmas classic. Sales went up 300% that season.
They also wanted to sell tickets on their own newly launched ticket site. Being able to get tickets directly from the source is pretty cool when that source is a bunch of basketball players. Being a mailman is tough though.
[Awards - Clio Film Technique & Addy Sound Design]
When we won the Sonic account at Goodby we wanted to let the stalwart Sonic fans help us create the advertising. Sonic is all about letting their fans create crazy combinations of food, so online, we let fans suggest crazy combinations (like Shakes and Bees) and we figured out how to make spots out of them.
Comcast rebranded themselves Xfinity in 2010, but by 2012 consumers (and the company) were still confused about what Xfinity actually meant. In these spots we aimed to show that the future of Comcast and Xfinity is in providing people ways to enjoy their content, not be handcuffed by it. And I got to hang out with Selma Blair.
Toyota had been playing the American Motosports arena for years, but people wrote them off as a Japanese company just trying to get a piece of the pie.
Toyota came to us asking to help them really put their Nascar endeavors on the map. We created the Sponsafier campaign, letting fans become sponsors, which ran for 4 more years and helped create a entirely new fanbase for Toyota in Nascar.
[Awards - One Show Interactive Silver, One Show Integrated Bronze, FWA Site of the Day]
For the launch of the Toyota Matrix we set out to create an engaging experience that would truly catch the attention of the audience.
The primary touchpoint, YourOtherYou.com, allowed users to play an elaborate prank on a friend. Users would input a little info about their friend (phone, address, etc) which was used, without their knowledge to play an ever increasing series of pranks.
It got so real that a lady sued Toyota, saying she was so scared by the prank that she slept with a knife under her pillow. Mission accomplished.
The online prank was supported by OOH, interactive print and all sorts of fake websites for each character.
Working with famed science fiction artist Syd Mead (Blade Runner, Aliens, Tron) we created these Camry Hybrid print ads in the vein of classic sci-fi posters declaring that the car of the future is here today.
On a happenstantial viewing of the Kim Ray-J sextape, my friend Cecilia and I noticed the inconspicuous little painting in the background. We found the static peacefulness of the painting to be a funny contrast to the sexual energy on display. How many millions of people have seen these sextapes and overlooked these blurry pixelated pieces of art hanging about?
So we made the site ArtFromSexTapes to bring light to these overlooked masterpieces. The site was covered across the web and had a gallery showing at SHAG.
4 color rebellion is a video game and geek culture site I started in grad school that has since flourished into a nice little community that attracts thousands of visitors a day. Since starting the site I have brought on a writing staff from all around the world and thanks to the site I've made friends and contacts from Japan to Sweden. We have been able to leverage the popularity of the site to have access to the latest products, press events and info in the geek industry.
The site has seen coverage in some of the biggest print and online publications ranging from Edge Magazine to MTV. Even more wonderful is the fact that many of the staff working on the site have used it as a stepping stone for impressive opportunities in the gaming and comic book industry.
When I got my iPhone I fell in love with the ‘Comics’ app from Comixology. It had the largest selection of comics from the most publishers. And it had the best reading experience, by far. That said, the app was a bit difficult to navigate and understand. I offered my services to the Comixology team and helped redesign the app to make it cleaner and more understandable.
I also helped them translate my iPhone app design into their iPad design.